Cunhuanxi Chinese Baijiu

Spirits and liquor packaging

Cunhuanxi is sauce-flavored Baijiu suitable for sharing with friends. The packaging design uses unique historical and cultural elements of Moutai, a town in Guizhou, China, as visual symbols. The bottle shape is innovatively designed based on the classic Laimao Baijiu bottle, following tradition while adding new design elements. The external packaging is a reusable DuPont paper tote bag with two glasses. The cardboard's honeycomb design serves to hold and package the bottle. This design meets users' needs in different drinking scenarios and is convenient to carry.