diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
diaotaiyupin
2022

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diaotaiyupin

Spirits and liquor packaging

Many Chinese legends involve dragons. The intricate design for this bottle was inspired by the phrase "The dragon sees the head but not the end", which describes the mystery and power of the dragon. Ingeniously combining the structural characteristics of the bottle body, it adopts a Panlong, or "coiled dragon", design wrapped around the bottle body to create a powerful visual impact. The black-on-black etching increases the sense of mystery and echoes the theme. The gilt-bronze dragon eyes contrast sharply with the hidden body of the dragon, creating a haunting effect. A design that plays with the invisible, triggering the imagination.

Client / Manufacturer

Oran China

Shanghai, CN
Design

Shangxia Packaging Research and Inn

Shenzhen, CN
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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