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Spirits and liquor packaging
Oran China
Many Chinese legends involve dragons. The intricate design for this bottle was inspired by the phrase "The dragon sees the head but not the end", which describes the mystery and power of the dragon. Ingeniously combining the structural characteristics of the bottle body, it adopts a Panlong, or "coiled dragon", design wrapped around the bottle body to create a powerful visual impact. The black-on-black etching increases the sense of mystery and echoes the theme. The gilt-bronze dragon eyes contrast sharply with the hidden body of the dragon, creating a haunting effect. A design that plays with the invisible, triggering the imagination.
Client / ManufacturerDesign
Oran China
Shanghai, CNShangxia Packaging Research and Inn
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User