FC E-Land Seoul

Soccer Team Branding

This rebranding project is for Korean K-League soccer team 'Seoul E LAND FC.' Beyond its 'seasonal graphics' including the design varying on a yearly basis over the past years, the client sought to develop a sustainable brand. We used E for E LAND to align with the parent company's philosophy of 'EVERY ONE'S LAND,' derived three squares from E, each of which symbolizes 'players-connection-fans,' as E LAND FC's unique visual motif, and implemented the brand design manifesting E LAND FC’s value and vision.

Client / Manufacturer

FC E-LAND SEOUL

Seoul, KR

Design

BRENDEN

Seoul, KRDoeui Lee, Wook Jung, Jaewan Yu, Sangmin Lee, Minhwee Lee