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FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
FC E-Land Seoul
2023

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FC E-Land Seoul

Soccer Team Branding

FC E-LAND SEOUL

This rebranding project is for Korean K-League soccer team 'Seoul E LAND FC.' Beyond its 'seasonal graphics' including the design varying on a yearly basis over the past years, the client sought to develop a sustainable brand. We used E for E LAND to align with the parent company's philosophy of 'EVERY ONE'S LAND,' derived three squares from E, each of which symbolizes 'players-connection-fans,' as E LAND FC's unique visual motif, and implemented the brand design manifesting E LAND FC’s value and vision.

Client / Manufacturer

FC E-LAND SEOUL

Seoul, KR
Design
BRENDEN

BRENDEN

Seoul, KRDoeui Lee, Wook Jung, Jaewan Yu, Sangmin Lee, Minhwee Lee
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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