Fint Brand Identity Design

Brand Identity

Fint is a robo-advisor service that automatically manages customers' investment assets through AI technology. Fint's mission is to create healthy investment habits and financial culture by helping people easily invest in short/long term. Through the renewal, Fint wished to readdress brand philosophy and obtain distinct brand image in the highly competitive market. Redefining itself as 'Financial Intelligence,' Fint developed new visual identity system, capturing the brand essence of 'daily investment' and the 'effectiveness of long-term investment’. New design were executed on a large-scale IMC campaign, successfully raising brand awareness.

Client / Manufacturer

December & Company Inc.

Seoul, KR

Design

Clay Inc.

Seoul, KRHyoungwoo Kim, Saimi Lee, Hyungjin Kim, Deokwoo Kim, Seonju Lee, Heewon Kwon, Suin Nam

December & Company Inc.

Seoul, KRJaeseong Jeong, Yearim Ko, Jaeyun Kim, Junyong Kim