Fint Brand Identity Design
Brand Identity
December & Company Inc.
Fint is a robo-advisor service that automatically manages customers' investment assets through AI technology. Fint's mission is to create healthy investment habits and financial culture by helping people easily invest in short/long term. Through the renewal, Fint wished to readdress brand philosophy and obtain distinct brand image in the highly competitive market. Redefining itself as 'Financial Intelligence,' Fint developed new visual identity system, capturing the brand essence of 'daily investment' and the 'effectiveness of long-term investment’. New design were executed on a large-scale IMC campaign, successfully raising brand awareness.
Client / ManufacturerDesign
December & Company Inc.
Seoul, KRClay Inc.
Seoul, KRHyoungwoo Kim, Saimi Lee, Hyungjin Kim, Deokwoo Kim, Seonju Lee, Heewon Kwon, Suin NamDecember & Company Inc.
Seoul, KRJaeseong Jeong, Yearim Ko, Jaeyun Kim, Junyong KimDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users