fraenk — the mobile plan app
Mobile app
Challenge: A new brand enters the telco market with a radically straightforward approach: 100% digital (thanks to new eSIM tech) with only 1 plan, 1 price, and 1 app. The designers were tasked with creating the brand identity and communication strategy – and all that on a super-tight budget, of course. The solution was in the product name, Frank, which was applied to basically everything. The tone of the branding is frank, as is the communication strategy. Even the design language was reduced to pure functionality. “Frank” became a one-word brand identity, thereby achieving what the product is all about: true simplicity.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Deutschland
Target Groups
Consumer / User