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IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA
2022

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IQOS ILUMA

E-cigarette

Philip Morris Products S.A

IQOS ILUMA applies the successful IQOS 3 design language with its iconic soft shape and tilting door, now introduced with the SMARTCORE INDUCTION SYSTEM™ technology and a new mono-body aluminum holder. This e-cigarette assures a clean, effortless, and enjoyable tobacco experience for adult users. It is available in five colors creating a natural textured look with an enhanced soft feeling. It also offers a wide range of customizable interchangeable doors, holder rings, and soft goods accessories in a variety of colors, textures, and finishes.

Client / Manufacturer

Philip Morris Products S.A

Neuchâtel, CH
Design

Philip Morris International

Lausanne, CH
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: Legal age smokers

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