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it's magic
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it's magic
2022

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Brand shop

SK magic

This is the first brand shop of SK magic designed to allow consumers to experience the products of SK magic unconsciously unlike ordinary brand shops. To make this happen, the designers took an approach that allows consumers to experience the products naturally, rather than designing a showroom where products are simply displayed. Under the concept of ‘Vital Streaming Platform’, program zones that display the main items of SK magic essential to daily lives are connected together as trails to provide venues where people pursuing health and vitality can unite and experience cultural variety.

Client / Manufacturer
SK magic

SK magic

Seoul, KR
Design

DesignDanaham

Seoul, KR
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User

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