Jingpintequ
Spirits and liquor packaging
The glass on both sides of the bottle features indentations that recall the movement of flowing water, giving the bottle a dreamy and floating look. When the liquor is poured, it sparkles, full of vitality. The design succeeds in reinstilling life into this traditional brand. The outside packaging recalls the history and heritage of Chinese alcohol fermentation with black-on-black illustrations.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User