Lucerne Festival
Brand identity
Every year, Lucerne Festival brings the world stars of classical music to Switzerland. Its recipe for success is to continuously create innovative music programmes. In order to underscore its reputation for entrepreneurial and cultural excellence, and to inspire a younger audience, we developed an umbrella brand strategy that unites the three formats "Symphony", "Contemporary" and "Music For Future" under the motto "We are Festival". Subsequently, we created a visual brand experience that celebrates the diversity of Lucerne Festival.
Client / ManufacturerDesign
Lucerne Festival
Lucerne, CHMetaDesign AG
Zurich, CHAndré Stauffer, Sabrina Uebersax, Aude Kohler, Erich MoserDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users