MellowFellows

Corporate Design

Thalis is Germany's largest bookseller and now wants to enter the high-turnover socks brand market with it´s own brand. Another sock brand? Oh Boy. How do we manage to create an authentic story that emotionally picks up the customer and is attention-grabbing? Mmmmh. The idea: Times are busy. Time for the countermovement for your feet. Bold, colourful, highly positive and uplifting. Made for all Mellow Fellow. The Result: This mantra runs consistently through all the visual building touchpoints. From brand name to campaign. and captivating design visually highlight the brand's lighthearted ethos.