MellowFellows
Corporate Design
Thalia Bücher GmbH
Thalis is Germany's largest bookseller and now wants to enter the high-turnover socks brand market with it´s own brand. Another sock brand? Oh Boy. How do we manage to create an authentic story that emotionally picks up the customer and is attention-grabbing? Mmmmh. The idea: Times are busy. Time for the countermovement for your feet. Bold, colourful, highly positive and uplifting. Made for all Mellow Fellow. The Result: This mantra runs consistently through all the visual building touchpoints. From brand name to campaign. and captivating design visually highlight the brand's lighthearted ethos.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users