Munchkin WildLove Cups
Children's cup packaging
WildLove Cups was created in partnership with IFAW (International Foundation for Animal Welfare), a non-profit that rescues, rehabilitates and releases animals into secure landscapes, and The Whale Sanctuary Project (WSP), a non-profit that focuses on one day building seaside sanctuaries for retired, rescued and rehabilitated orcas and beluga whales. When families purchase a WildLove cup, they support Munchkin’s donations to these organizations. No other baby company has partnered with an animal welfare organization to infuse a cause into product design and packaging.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User