Nanjing China Railway LonghuChenyuefu Sales Office
Residential buildings
China Railway Real Estate Group Co., Ltd.
Located in Nanjing, the ancient capital of the Six Dynasties in China, the project overturns the traditional concept of art creation and installation art by integrating multimedia video installation with crystal and metal materials to achieve technological empowerment and artistic innovation of the space. Through the specific audio and visual interpretation of the city culture and historical stories, with scene arrangement of humanistic features and natural scenery, it fully mobilizes the customer’s perception system and gives them an immersive home-buying experience.
Client / ManufacturerDesign
China Railway Real Estate Group Co., Ltd.
Beijing, CNLongfor Group Holdings Limited.
Beijing, CNLight and Shadow Design
Shanghai, CNYing RuiBeijing Gene Architectural Design Co., Ltd.
Beijing, CNMeng Wang, Yanbao ZhuDate of Launch
2021
Development Time
more than 36 Month
Target Regions
Asia
Target Groups
Consumers / Users