PARNAS HOTEL JEJU

Five-star Hotel Branding

The project is more meaningful than anything else in that it created the value of a new hotel called modern boldness during pandemic. The brand slogan "Born to Fascinate" was developed in a declarative tone not used in the hotel industry to boldly express the birth of a new brand. Also, rather than taking the weighty image that five-star hotels commonly aim for, the bright and clear design that fits well with the natural elements of Jeju Island such as the sky, sea, and wind, as well as 'exciting sensibility and dynamism' of luxury fashion brands are expressed as a fascinating movement and newly incorporated into the hotel branding.