PARNAS HOTEL JEJU
Five-star Hotel Branding
PARNAS HOTEL
The project is more meaningful than anything else in that it created the value of a new hotel called modern boldness during pandemic. The brand slogan "Born to Fascinate" was developed in a declarative tone not used in the hotel industry to boldly express the birth of a new brand. Also, rather than taking the weighty image that five-star hotels commonly aim for, the bright and clear design that fits well with the natural elements of Jeju Island such as the sky, sea, and wind, as well as 'exciting sensibility and dynamism' of luxury fashion brands are expressed as a fascinating movement and newly incorporated into the hotel branding.
Client / ManufacturerDesign
PARNAS HOTEL
Seoul, KRthe.WATERMELON
Seoul, KRSangwoo Cha, Jeongtae Park, Jimin Oh, Hyunjin Lee, Sieun Seo, Gildo Park, Eunsuh Lee,Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users