Samsung Digital Show Window

Brand Media

CES is the largest global tech event where global companies and media from hundreds of countries participate. Since the safety of visitors had become an issue this year, Only a limited number of people were allowed to enter the booth. Hence, we had to create a new form of media that could present various products and technologies to people who couldn't access the booth. So we built a 'Digital Show Window' in front of the booth, a large-scaled LED wall screen with digital content. With optical illusions, various products were showcased as if they were real. With this brand media, every people could experience Samsung at CES.

Client / Manufacturer

Samsung Electronics

Seoul, KR

Design

CHEIL Worldwide

Seoul, KRKyoungmin Koong, Siyeon Lee, Hyunjoo Kim, Hyomyung Kim, Heetaek Kong, Minhyang Lee, Youngjin Oh, Soyoun Yim, Hana Yoo, Jiyeon Son

Cheil Worldwide.

Seoul, KRHakkyun Choi, Seunghyun Kim, Subin Lee, Chihoon Seong, Kangjin Lee, Jooyeon Han

Kate Production

Seoul, KRIeeseok Kim, Sewon Kim, BongKyun Kang, Sang a Kim, Jeonghwa Kim, Woojong Kim

Looc & Unframe & Creative GAM

Seoul, KRTackzun Lee, Taerang Kim, Junghoon Lee, Woohyuk Jeong, Chung Im, Byoungyoon Kang