Samsung Digital Show Window
Brand MediaSamsung Electronics
CES is the largest global tech event where global companies and media from hundreds of countries participate. Since the safety of visitors had become an issue this year, Only a limited number of people were allowed to enter the booth. Hence, we had to create a new form of media that could present various products and technologies to people who couldn't access the booth. So we built a 'Digital Show Window' in front of the booth, a large-scaled LED wall screen with digital content. With optical illusions, various products were showcased as if they were real. With this brand media, every people could experience Samsung at CES.