The Gift

DOOH advertising

The main task of this project was to create a G market brand video that would be broadcast to the DOOH of the Edition hotel in New York's Times Square. Rather than directly representing the brand slogan "A door to Open a New World" as a copy of a commercial advertisement, we built a Artistic Factory Universe that reflected the brand identity and created it as a vivid artwork. In this context, Apollon created 3D content using anamorphic techniques to create surreal experience. In the fairy-tale virtual world in a Gift Box, various with warm colors, witty details, and lively motion were added to them to make the content dynamic and interesting.

Client / Manufacturer

Gmarket Global

Seoul, KR

Design

Apollon Immersive Works

Seoul, KRTaekjin Lee, Jinyoung Yang, Dahyun Chung, Sehee Kim