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The Gift
The Gift
The Gift
The Gift
The Gift
The Gift
The Gift
The Gift
The Gift
The Gift
2023

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The Gift

DOOH advertising

Gmarket Global

The main task of this project was to create a G market brand video that would be broadcast to the DOOH of the Edition hotel in New York's Times Square. Rather than directly representing the brand slogan "A door to Open a New World" as a copy of a commercial advertisement, we built a Artistic Factory Universe that reflected the brand identity and created it as a vivid artwork. In this context, Apollon created 3D content using anamorphic techniques to create surreal experience. In the fairy-tale virtual world in a Gift Box, various with warm colors, witty details, and lively motion were added to them to make the content dynamic and interesting.

Client / Manufacturer

Gmarket Global

Seoul, KR
Design
Apollon Immersive Works

Apollon Immersive Works

Seoul, KRTaekjin Lee, Jinyoung Yang, Dahyun Chung, Sehee Kim
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Consumers / Users

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