Young Euro Classic

Redesign & Campaign

The entry reflects a unique experiment in classical music, which, considering its rather complicated setup, is striking: Young Euro Classic is a platform for the next generation of classical music, highlighting youth orchestras since 2000, but also representing European ideals and the humanist vision behind the concept "orchestra". All these aspects come into view in the redesign without appearing overly intellectual but fun and exciting. Hence, it opens up the classical field for newcomers while at the same time it does not neglect the core audience – culturally versed elders – and thus helps create a more inclusive classical scene.