MWC 2024 SAMSUNG DISPLAY
Samsung Display showcased 'OLED VIBES' at MWC 2024, with the idea of how OLED can revolutionize our ideal in line with technological advancements such as AI and lead consumers to experience it. A robot dressed as a chef soaked the panel in water, washed it, slashed it with a mock knife, and sprinkled it with real salt and pepper to demonstrate the durability of the foldable panel, highlighting its unique warning and water resistance. We also collaborated with world-renowned London-based fashion illustrator Fei Wang to create the “Mr. OLED boy” zone to intuitively showcase the future of living with the OLED.
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