Hyundai Motorstudio
Korea's largest Car Culture Experience Park takes visitors on an interactive journey of discovery. The exhibition shows the whole vehicle construction process. The starting point is a display of completed Hyundai vehicles, going backwards from single production and research steps to the first design concept. The highpoint of the visitor's thematic route is an impressive kinetic sculpture, scenographically staged, expressing the Hyundai design philosophy: 'Creating Design from Movement'. Dynamic movements of 1,411 aluminium rods flow to form the design language of Hyundai vehicles.
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