smart Highend 3D Car Configurator in WebGL
smart is the innovative Daimler AG automotive brand and stands for urbanity, agility and utmost joy. Implementing the new configurator, these values were our vision from the first prototype until the release version. We delivered a high-class experience, creating the product in 3D and placing it at the very centre of the user journey. The aim was to build the most intuitive, visual compelling and performant car configurator there is.
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