A visual analogy as campaign idea
In the campaign key visual a university lecture hall becomes a Wi-Fi Symbol. By means of this analogy, together with the claim “Letting minds meet ... anywhere”, the entire benefit for universities is communicated. Leica Microsystems Wi-Fi Education Solutions supports the trend to flexible studying with “Personal Devices”. Students don’t just acquire knowledge in lecture halls and seminar rooms; now they can take the pictures from their microscopes quite simply with them. They can then work on the images – wherever and whenever – by means of their own App on their tablets and Smart Phones, sharing results with other students or instructors.
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