The next step into the future
With the introduction of the Bosch Vital Sensor Hub, Bosch Sensortec has brought a new chip-generation for Wearables and Smartwatches onto the market. Using a minimal amount of energy, the device collects body values, such as heart rate, from the skin surface – offering extremely interesting applications for the areas of fitness and health. die3 developed a cross-media campaign for the product launch. The entire concept is based on emotional storytelling which provides, in an entertaining and informative manner, a better understanding of the Bosch Vital Sensor Hub’s revolutionary technology in the development of smart-devices.
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