edel entertainment GmbH

Developement of a packaging for a cooking course by TV cook Tim Mälzer using the size of the DVD  cover and adding a book of 80 pages. With his authentic and down-to-earth way of cooking, Tim established as kitchen bull. Due to this the packaging uses the look of a solid cutting board branded with the newly developed logo. A sleeve in tablecloth-like material gives info on the content. The book-layout follows an overall basic grid. The visual language evolves from the interaction of live shots contrasting foodshots. The typography has a crafted look, more home made than over-polished, matching the style of  Tim Mälzer.