Cadillac House Russia
Cadillac is both a legend and a culture phenomenon. In 2018 the company invited tenders for the first Cadillac House in Russia, which was to become a cultural and creative laboratory located in the Museum Mile. Cadillac is not limited to car production — it also creates culture contexts. By combining the linchpin of automobile industry — the conveyor belt — with the objective to produce modern art, FORM came up with the Cadillac House ideology, defining it as an ongoing Moscow culture conveyor. The conveyor belt principle is also the way Cadillac House functions: a variety of objectives are achieved through transformable space.
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