euronics Brand Management Website
Euronics Deutschland is a purchasing cooperative and operates stores at over 1,800 locations nationwide. In 2018, the corporate design was developed. We built a brand management portal featuring 50 pages, which centrally manages the design of all touchpoints of the brand. The goal was to present the new corporate design in a way that was as uncomplicated, easy to understand and entertaining as possible, and also to ensure acceptance of the new design in the market. Instead of drastic rules and measurements, we rather presented dynamic principles. Design templates ensure a simple and consistent implementation of the identity across Germany.
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