narifuri POP=UP shop
We set the five themes to design the pop-up shop for executing the strategy of narifuri. ① Possibility of a pop-up shop ② Simplicity of construction and dismantling ③ Compact storing ④ Adaptation at various spaces ⑤ Converting the brand image to a space. We aimed at the pop-up shop expressed the brand image by compounding 5 themes above. It's also different from the conventional fixed store. It is possible to spread the brand to target the free space of the across-the-country commercial facilities. Photo : Yasutake Kondo
portfolio.designer