Shifting perspectives
Following the diesel affair, the Volkswagen Group presented itself at the DRIVE Automobilforum in Berlin with an exhibition on the subject of sustainability. Brandlab won – together with Archimedes and Rat für Ruhm und Ehre – the competition with the "SHIFT" concept. The exhibition asked questions and shed light on the topic from different internal and external perspectives. A key topic is also the recognition and at the same time the call for personal responsibility when it comes to sustainability. Various interactive exhibits – digital as well as analogue ones – illustrate interrelationships and reveal new paths.
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