Huangjiu Town ·Lost in Jiangnan

Huangjiu, beer and wine are known as the world's three ancient wines, and Huangjiu is the only ancient wine produced in China. Inspired by "wine bottles" and "eaves", the appeal of water-bound towns is integrated into the design to present a picturesque visual effect. The tool structure of ancient wine making is studied to design interactive experience devices, so that the signage system combines education with entertainment. Modern sheet metal and baking paint technologies endow the signage system with excellent weatherability. The overall signage system conveys a poetic Jiangnan amidst the rain with an immersive visual design.

portfolio.designer
Hangzhou SHM Cultural Creative Co., Ltd

Hangzhou SHM Cultural Creative Co., Ltd

No. 12, Guofu Road, Pingyao Town, Yuhang District, Hangzhou, China