Corporate Design Qivive
Corporate Design for Qivive The firm is given a name that comes from French, has been Germanized and stands for mindfulness. The term „qui vive?“ comes from the time of the French Revolution and was at that time the query of a slogan agreed upon as a sign of recognition, answered with „Vive le Roy!“ or „Vive la Révolution!“ depending on the one. As a Gallicism, it is a symbol of the bilingualism of the Chancery and the cultural similarities (and differences) of both countries. The individual spelling gives the new word mark a high degree of recognizability and independence. Striking in red, the logo stands out against a light background. The
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