Braspag Branding
The concept of timelessness was fundamental to the design of the new Braspag brand. The typographic design of the logo refers to Paul Renner's Futura typography, however, in a contemporary re-reading, presenting sinuosities in punctual details, bringing the liquid component in its composition. The typographic structure allows to receive diverse plastic variations, breaking with the rigid models of construction of corporate visual identity.
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