Narita Design & Strategy

In a market overloaded with options, it has been more and more difficult to buil brands that establish an emotional bond with consumers, who are increasingly skeptical, demanding and fickle in the choices they make. Given this, we set out ourselves the challenge of doing a job that establishes a legitimate connection with the consumer. It was with this purpose that we developed the Limbic Process®, a method of co-creation aimed to access and understand the emotional motivations.