Heidelberger Druckmaschinen – Corporate Design
In recent years Heidelberger Druckmaschinen has restructured its portfolio and evolved from solely a manufacturer of sheet fed printing presses into an extensive service that can accompany clients throughout the entire process of printing. This change needed to be reflected in its corporate design and so a modified logo has been developed that is no longer an analogy of the printing process. A distinct colour system additionally makes each corporate division more visible while striking pictograms differentiate the company in its market with a new design that provides a clear message of significant change.
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