Brand Positioning & Website // PPS. Imaging
PPS. Imaging is a leading service company offering digital large-format printing in Europe. We defined the brand’s core values and positioning, amended the logo and seconded it with a brand claim (“Creating Visibility”). In addition, the optional tagline “Finest Digital Printing Company” installs a sense of origin in all future communication. An internal brand book served as proof of concept, explaining the changes to the staff and motivating them for the future direction. For all activities directed to the outside, we built a sales activating website.
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