"Monster" Campaign // febi bilstein
febi bilstein distributes spare parts for commercial vehicles and passenger cars in the Automotive After Market. In an exclusive cooperation, febi bilstein operates as the sole distributor of leading manufacturer SGF’s „flexible couplings“, a comfort component for the power train. grintsch is commissioned to shine the limelight on these high-end parts. The purpose of flexible couplings is to avoid vibrations and drive comfort. The only trouble is: the better they work, the less attention they attract. In order to resolve this contradiction, we choose to personify the concept noise and made the "vibration beast" the hero of our campaign.
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