Dentek Dental Repair Kit
THRIVE helped Dentek—makers dental hygiene products—modernize and fundamentally rethink the idea of affordable dental care to grab market share and shelf space. What did we construct? Clinical-strength consumer confidence in a low price-point product; an ergonomic single-serve product design, integrated packaging and communications, and a clear message to low-income customers: good care doesn’t have to come at a high price.
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