LG Signature washing machine
A circular door in a box, the essence of a washing machine. With this design we had one goal in mind: Make an advanced product appear most intuitive by giving it a pure clean shape. It had to be instant understood as a washing machine. One should feel it is easy to operate, yet there is no compromise on what it can do. High quality with a minimalistic, intuitive and enjoyable user interface was the aim. With an advanced glass door and the completely clean solid box with no disturbing split-lines, indicating furniture like quality, the result is a clean elegant design with innovative elements and a solid expression of quality.
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