SEAT MOBILE SHOWCASE
Three custom-designed trucks constituted an innovative response to showcase a new design family of the Spanish automobile manufacturer SEAT for a Seat Ibiza European Roadshow. The team designed a unique presentation tool in the form of a truck made of fibreglass with Perspex side walls to reveal the car inside. These high-end mobile showcases were equipped with embedded LED lighting, as well as on-board cameras to track the route and relay stories gathered en route to a dedicated event website.
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