Hotel ODELYA Branding
The 3-star Hotel ODELYA (formerly Hotel Bildungszentrum 21) with its historic main building is located in Basel’s largest private park open to the public and looks back on a long and interesting history. Still under its old name, Visuelle Fabrik was commissioned to develop a new name, including a comprehensive fresh branding / corporate design, in connection with the construction of a new conference building with restaurant, and thus to lead the hotel into a prosperous future. The result is a multi-layered corporate design with strong symbolism and lots of character, which positions the hotel with restaurant and seminars on all levels.
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