Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

Aurelie Tu

adidas Germany

Aurelie Tu is Head of Adidas Brand Design Digital Expression, where she shapes the look, tone and feel of the brand while crafting storytelling and customer engagement across digital touchpoints such as dotcom and apps as well as in-store retail. In addition to her high-tech-focused work, she founded Crafted-systems, a project that collaborates with PEAR, an organization for homeless youth, and YWCA producing high-end organic household textile products that are produced and distributed by Ligne Roset and Room & Board. Previously, Aurelie was a consultant in Product Design and Strategy to Fortune for 500 brands, including Matsushita, Prince Electronics, Hewlett Packard, Johnson & Johnson and Dell.

 

(January 2022)

EXPLORE MORE JURORS

SEE ALL JURORS