Cameo Li

Cameo Li is the Deputy Head of Milan Experience Design Centre at Haier. He makes the perfect connection of product, resource, and strategy through creating the streamlined process, and executing the multi-brand strategy for Haier, Hoover, and Candy. At Haier, he has been working for more than 13 years and started his career at its HQ design center, where he has been for the first 10 years after graduating from Harbin University of Science and Technology. He leads not only product design, but also design strategy and cooperates with the top design agencies worldwide - participating in user research, opportunity definition, and global market segmentation, and contributing to the mission of brand globalization today.

 

(March 2022)