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Chris Down

Mattel United States

Chris Down, EVP and Chief Design Officer at Mattel, has spent over 30 years leading the creation of award-winning products, packages, and experiences across a range of industries — from designing board games for Parker Brothers, to producing award-winning video games for Hasbro Interactive, and co-founding innovation incubator Atari Labs. At Mattel, he heads consumer insights, toy design, and innovation across dozens of iconic brands like Barbie, Hot Wheels, American Girl, Masters of the Universe, UNO, and Fisher-Price. With a background in physical play, digital gaming, and industrial design, Chris understands how impactful design drives consumer loyalty and sustainable business value.


(November 2024)

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