Claudia Friedrich

zweigrad GmbH & Co. KGHamburg, Germany

VITA

Claudia Friedrich is Managing Director for interface design at zweigrad designstudios in Hamburg, Germany. She worked in several design agencies and has more than 20 years of experience developing UX strategies and design languages as part of a holistic approach to product ecosystems. She understands design as strategic added value in orchestrating all relevant stakeholders within the user-centered and collaborative design process. As industrial designer, design leader, speaker and board member of Deutsche Designer Club e.V. she loves the influence of design.

(January 2022)

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