

Federico Ferretti
Haier EuropeBrugherio, ItalyFederico Ferretti has been the Head of Milan Experience Design Centre at Haier since 2021, supervising Haier, Hoover and Candy experience offering. In 2018 he founded the Milan Design Innovation Center for Midea. He is the former Managing Director of Continuum. Previously he was Associate Creative Director at Frog. In 1998 he started his design journey in Mattel- FischerPrice. Federico is an experienced lecturer with participations at various educational venues. He’s currently the Scientific Coordinator of the Master in Innovation Strategy & Product in IED Milan, a faculty member at Bocconi EMiLUX. Federico holds a Bachelor of ID degree from IED.
(January 2025)