Mag. Hanspeter Heckel

Hanspeter Heckel is member of the editorial board of the marketing magazine Werben und Verkaufen. Studied journalism/market psychology at LMU, Munich (1979-85, graduating with an MA), working during his studies in various editorial positions in the film, sports and leisure segment (including for magazines like Treffpunkt Film and Surftimes as well as for Süddeutsche Zeitung). Editor of the retailers' magazine SAZ, Munich (1986-88). Consultant in the Publipress PR Agency, Munich (1988-89). Marketing department manager at w&v (1989-94). Own editorial office, supplying clients like Horizont, chiefly in dialoguoe marketing/below-the-line and also their Munich correspondent (1994-99); member of the w&v editorial board since January 2000.

(2004)